Brittany Alvarez, MBA

Experience

I have had the privilege of managing a range of brand programs from national campaigns to highly targeted local promotions. I have developed fully integrated marketing strategies and presented proposals to high-level stakeholders. I have negotiated budgets, designed execution schedules, purchased advertising media, and analyzed results to implement improvements on future programs. I derive tremendous fulfillment in the creative aspect of designing unique, innovative marketing strategies catered to a brand’s needs, while using concrete analytics to ensure successful execution.

Email Marketing Project Manager

Kaiser Permanente, Renton, WA
March 2023 – June 2024
  • Orchestrated the integration of Washington’s email operations into the KP Leading As One National model producing operational clarity for business partners, organizational savings, and paving the way for new growth opportunities and scalability.
  • Streamlined Washington’s email campaign project management workflows, minimized creative variation risk, optimized resource allocation, and reduced the need for multiple email platforms, by analyzing individual project tasks, conducting process assessments, and bridging communication between the WA and National email marketing teams.
  • Took ownership of independently learning Salesforce Marketing Cloud and Oracle Eloqua to successfully project manage over 20 email campaigns, expedite HTML development, automate email journeys, and troubleshoot issues, ultimately contributing to a seamless transition for WA into the National model.

Marketing Strategist

Kaiser Permanente, Renton, WA
April 2021 – March 2023
  • Designed and implemented strategic go-to-market growth and retention campaigns while navigating the steep learning curve of the healthcare industry during the complicated COVID-19 landscape.
  • Leveraged my data analysis and technical experience to bridge the relationship gap with the Digital Force team resulting in campaign optimization opportunities and performance tracking dashboards.
  • Delivered creative briefs to internal and external partners establishing campaign direction, scope of work, stakeholder alignment, reporting format, and resource allocation.
  • Led the Open Enrollment updating process across four microsites reaching B2C and B2B audiences.

Director of Marketing

Helloworld Travel Limited, Los Angeles, CA
August 2018 – March 2021
  • Served on the leadership team, steering the strategic direction of brands Travel2 and Islands In The Sun, consistently exceeding growth targets.
  • Built a company track record of delivering the highest quality marketing programs by designing and automating digital dashboards which analyzed and optimized real-time campaign performance.
  • Developed, implemented, and measured all aspects of integrated data-driven marketing programs including budget negotiations, content creation, automating execution, and optimizing performance.
  • Institutionalized a comprehensive marketing campaign template inclusive of website landing pages, print and digital creative assets, email calendars, and performance dashboards utilizing graphic design resources, video editing, and web development software platforms.
  • Strengthened website engagement and lead conversion through reimagining and custom-building new mobile-responsive WordPress websites enhanced with SEO programs, nurture campaigns, gated content, performance tracking, and scalability.

Marketing Manager

Helloworld Travel Limited, Los Angeles, CA
September 2016 – August 2018
  • Mastered all aspects of campaign management, including strategy, execution scheduling, branding, budgeting, promotions, media purchasing, market research, creative briefing, product development, data collection, email automation, performance optimization, profitability analysis, and reporting.
  • Secured over $500k annually in marketing funds by collaborating with stakeholders and cross-functional teams, inclusive of sales, product, and finance to write and present campaign proposals.
  • Prepared and presented business development recommendations to management and stakeholders addressing complex business issues, forecasting buying trends, and highlighting customer insights.
  • Increased company profit margin by 2% after negotiating down external media advertising expenses.

Active Lifestyle Events Associate

Lymphoma Research Foundation, Culver City, CA
August 2014 – July 2015
  • Organized the logistics of fundraising events contributing $3.5 million in special events revenue.
  • Maintained a consistent brand message and event attendee experience by critically reviewing all event promotional materials with key stakeholders.
  • Restored the Team LRF individual fundraising program, resulting in a 50% participation increase.

Marketing Coordinator

Signature Travel Network, Marina Del Rey, CA
March 2012 – July 2014
  • Streamlined the product development, revision, and approval process for 14 magazines and 50 direct mail pieces achieving on time deliveries and slashing thousands of dollars in late fees.
  • Expanded the advertising partner portfolio by keeping strong communication with partners ensuring their objectives were understood, appreciated, and implemented.
  • Increased participation in the destination microsite program by 100% through collaboration with tourism boards worldwide and implementing a new layout that enhanced existing site features.

Marketing Coordinator

The Walking Company, Westlake Village, CA
March 2010 – February 2012
  • Oversaw and optimized over 250 marketing activation events for nationwide retail storefronts through designing custom event evaluation reports and collaborating with key stakeholders.
  • Essential member in developing the Walking for Hope Breast Cancer Awareness campaign raising over $200k in the first year.
  • Grew sales by developing a network of more than 500 podiatrist partner brand ambassadors.